Quand : Vendredi 5 février 2016, de 8h30 à 10h (accueil café dès 8h)
Lieu : SKEMA Business School, Campus de Sophia Antipolis, Rue Dostoïevski, Petit Amphi (SKEMA I)
Plan d’accès
Thème : Comment se différencier de la concurrence avec le design thinking ?
- L’invitation avec le plan d’accès
- La présentation de Christine TRUC MODICA
- Vidéo Learning Graphic Facilitation – 7 Elements by Bigger Picture
- Amadeus : film de présentation
- La vidéo de la conférence : à la demande des 2 intervenantes, cette vidéo n’est plus accessible à la diffusion.
Cette conférence a été organisée en partenariat avec la Sustainable Design School (Nice)
Les intervenantes
- Christine TRUC MODICA, Professeure, Sustainable Design School
- Témoignage de Gwenaele MONBOISSET, Amadeus
Animatrice : Valérie BLANCHOT COURTOIS, professeure affiliée, SKEMA Business School
Points abordés par les intervenantes (langue d’intervention : français): How to be competitive by using the design thinking approach? This conference is an introduction to Design Thinking to inform participants about the process and methods they could apply to develop human centered design projects.
Design Thinking is an approach to designing products, services, and experiences that has been adopted by designers and some of the world’s leading design agencies and brands such as IDEO, AirB&B and GE. Design Thinking creates practical and innovative solutions to problems. It drives repeatable innovation and business value. The talk will present the fundamentals and will be illustrated with a project from Amadeus.
- To be addressed by Christine Truc Modica : What is Design Thinking. Why use Design Thinking. Common values of Design Thinking. How to create spaces and team for effective Design Thinking. Process and phases of the Design Thinking approach. The SDS and the partnership projects
- To be addressed by Gwenaele Monboisset, Amadeus : Introduction: A travel distribution ecosystem in constant evolution. Rethinking the Travel Agency experience with Design Thinking. Main takeaways
Agenda
- Accueil à partir de 8h00
- 8h30-9h00 : Intervention de Christine TRUC MODICA
- 9h00-9h30 : Intervention de Gwenaele MONBOISSET
- 9h30-10h00 : Questions-réponses
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